DIVE STUDIOS  /  2021

A home for the latest K-Pop podcasts and diverse immersive audio and video experiences. 

I designed and built the entire responsive site from the ground up via Webflow. I organized a scaleable CMS system for the team and even dived into a bit of coding. This feat was made possible with a small but mighty team consisting of me, the marketing team, and CEO.

Dive Studios Website →

MAIN OBJECTIVES

Building from the ground up

When I first started on this project, the team only had a draft version of their website hosted on a local host which the team was unable to get full access for. My goal was to not only create the site to showcase Dive Studio's product offerings and reflect its youthful brand, but I built a system that anyone was able to intuitively edit with little guidance. We decided to scrap the initial version and I designed and assembled the site via WebFlow. 

AUDIT

Understanding initial intentions & decisions

Before diving into the project, I audited the initial draft site the CEO put together. I wanted to understand the intentions behind certain decisions made and through this audit, I was able to collaborate with him to redo the information architecture and truly capture what the company wants to showcase. 

OUTCOME

Putting content front & center

Within a month, I put together the final fully responsive site with the help of the marketing lead, CEO, and user feedback from the Dive Studios passionate patreons. The company was able to use the site not only to increase their newsletter sign-ups by 100k+ in a few months, but they now had a site that they can show to investors and use as part of their pitch deck. Before, it was hard to understand what the company offered, but after some rearchitecting and finessing, we landed at a version we were delighted with.